Die Fail Whale, Die!

diefailwhaleIf you spend any kind of twitter, then you know the Fail Whale: the eponymous whale that lets you know when twitter is having issues. This is especially frustrating when you’re in the middle of a conversation, promoting your latest project, or trying to track down an old friend. To vent your frustration, Andrew Conn has graced us with a Flash game that lets you take out your frustration.

Speaking of Twitter…

If you’re tired of having to do detective work every time you receive a follow request, then Twimailer is for you. Once you sign up, you will receive an email from Twimailer with a the potential follower’s user name, avatar, bio, and recent tweets, as well as links that will allow you to follow or block the user.

bald_blogger

So What Should I Write About?
I think by now we’ve cleared the question of whether or not your company should blog, so next comes the Big Hairy Question of what you should write about. I’m asked this all the time by my clients, who are terrified of blogging because all they know are spreadsheets. Remember, blogging is about building relationships, so here’s a list to help you get started.

  • Check your inbox. What are people talking about? Are there any questions you can answer?
  • Comment on someone else’s blog. What blogs are you reading? Do you have an opinion about what they’re saying?
  • Offer advice. Most of the time, people read blogs because they’re looking for ideas and advice to help solve their own problems. Are there any services that you can offer to help solve these problems?
  • What have you been up to? Can you offer behind-the-scenes stories or insights?
  • Comment on the state of the union. Are there any new developments in your field? Can you discuss real-world applications?
  • Photos and videos are absolutely priceless. People love to see the proverbial “man behind the curtain” at work. Be transparent and let your clients in on what you really do.
  • E-books are incredibly valuable when you offer something that your readers can’t get anywhere else, plus they are a natural blog entry.
  • Share your presentations with your readers. Have someone video your latest presentation or upload your slides on slideshare and let your readers get a feel for what you presented.
  • Be the News. A blog is a great place to announce the latest developments at your company – new hires, awards, new developments, technology updates, etc.
  • Dialog is the New Black. Use your blog to generate debate and/or discussion with your readers. This will help spark future topics, as well as generate reader loyalty.

So Much for What we Leaned in College
Remember the basic advertising classes we took in college and they beat into our heads what differentiates a good spot from a bad one – clear call to action, make your product memorable, etc? The latest spot for Chi Chi’s Salsa breaks those rules, but still works because it’s clever, repetitive, and funny as hell. Plus, if you’re a dork like me, you’ll imitate the robot in the ad for days. Enjoy it here.

A Little Burst of Happiness

Now that the 4th of July holiday weekend is over, it’s time to get back to the business of life, in general. But, before we get back to work, I wanted to share the following with you – a commercial for the Columbus Zoo, which was recently named the best zoo in the country (after years of being #2) by USA Travel Guide. The choreography and the lyrics are an absolute riot and I can’t help but laugh every time I see the spot on TV. Enjoy!

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