Skills
- Branding
- Client Services
- Copywriting
- Creative Services
- Project Management
- Production
- Strategic Marketing
- Talent Coaching
- Voice Talent
Specialties
- Concepting
- Copy for B2B, Broadcast, Internal Communications, Interactive, and Video
- News Writing and Performance
- Social Media Strategy
- Strategic Marketing
- Spokesperson
Experience
Self Employed
Columbus, Ohio
Jan 2009 – Present
Independent Strategic Communication Consultant
Partner with clients on strategy, design, and execution of innovative marketing initiatives, utilizing abstract concepts and visualization to create cutting-edge concepts that are user-friendly, representative of the client’s goals, and within brand guidelines.
SOS Video Communications, Inc.
Columbus, Ohio
Feb 2008 – Dec 2008
Senior Copywriter
Wrote traditional and digital advertising copy for national, regional, and local campaigns. Provided creative leadership and project management, while maintaining positive relationships with clients. Provided a crucial role in company re-branding and developing new business.
American Signature, Inc.
Columbus, Ohio
Nov 2006 – Feb 2008
Marketing Coordinator
Ensured accuracy and brand integrity in all advertising and established cross-functional partnerships within organization and with key vendors. Assembled a variety of reports to improve the quality of future advertising efforts. Maintained communication with stores and vendors to ensure smooth execution of sales events.
Clear Channel Communications, Inc.
Columbus, Ohio
Feb 1997 – Aug 2004
Producer, News Anchor, Morning Show Co-Host
Planned, researched, executed, and publicized contests, stunts, promotions, and discussion topics daily. Spokesperson for numerous charities. Wrote and delivered newscasts. Performed anchor and reporting duties in award-winning newsroom.
Radiohio, Inc/Dispatch Broadcast Group
Columbus, Ohio
Feb 1992 – Feb 1997
Producer
Produced local, national, and international broadcasts of sporting events and talk shows. Voiced and produced on-air commercials and assisted promotions department in execution of major concert events. Helped manage affiliate relations and programming of sports networks.
Social Media
Delicious, Digg, Facebook, LinkedIn, MySpace, StumbleUpon, Twitter, YouTube
Technical Skills
Blogging Platforms: TypePad, WordPress
Software: Adobe, Excel, Lotus Notes, Outlook, PowerPoint, Word
Typing: 80+ wpm
Blogs
Contributor and Strategic Partner
http://www.communitymarketing.typepad.com
2009 – Present
Contributor
http://www.talentzoo.com
2009 – Present
Home and Garden Contributor
http://www.blissfullydomestic.com
2008 – Present
Family and Marriage Editor
http://typeamom.net
2008 – Present
Marketing Blog
http://sarabarton.wordpress.com
2008 – Present
Food Blog
http://somanyflavors.wordpress.com
2007 – Present
Professional Development
Member, Communication and Social Media committees
American Marketing Association, Columbus chapter
2009 – Present
Member, Columbus Marketing Executives
2009 – Present
Member, TechLife Columbus
2009 – Present
Attended, WordCamp 2009 and PodCamp 2009
Member, Central Ohio Network
2007 – Present
Member, Value City Furniture Race for the Cure committee
2007
Member, Columbus Young Professionals Club
2006 – Present
Education
Otterbein College
Bachelor of Arts, Speech Communication/Broadcasting
Public Relations minor
June, 1994
